Raising Awareness for Organ Donation: Snapchat and NHS Blood and Transplant’s AR Campaign

NHS Blood and Transplant (NHSBT) used World Kidney Day on March 11 to unveil a collaboration with Snapchat on the launch of a body-tracking augmented reality (AR) lens to raise awareness for organ donation.  Users of the app will be able to locate and learn more about key organs in their bodies through this unique […]